Hatching Plans

Meet The Team

The team behind Hatching Plans is a group of professionals with a wide range of skills to meet the needs of the Agri-Food sector.

Chris Dickinson

Chris Dickinson

Founder Director

Chris is a senior agricultural advisor with deep and broad relationships within the sector. He was born and raised in agriculture and food and has worked in a wide range of roles across the industry, mainly involving business development, entrepreneurship, management and leadership, as well as innovation and creativity – particularly in the area of product development and marketing. 

Chris comes from a mixed family farm in Cumbria where he continues to play an active role in the business which includes wagyu beef, sheep arable and egg laying enterprises. He has an extensive network within UK agricultural circles having served 6 years in senior positions at the National Farmers Union. He was chosen to be a part of the NFU Next Generation Policy Board and became a Lord Henry Plumb Scholar in 2016.

Chris has been involved with the Wagyu Breeders Association and a progressive large Free Range Hen business where he has project managed large state of the art units, secured considerable investment in the business as and promoted the business successfully across many streams.

He also has experience in starting new businesses and runs an innovative goat meat business supplying high end retailers and restaurants across the UK.

James Lee

James Lee


James is an entrepreneur, investor and business leader with over 25 years’ experience in establishing and exponentially growing SME companies.  He brings together business teams with broad expertise and specialises in delivering a focus on niche markets and approaches where these businesses make a direct impact and build a strong prescience within their sector.

His market focus ranges from the Parking Industry, to Last Mile Logistics and the Agri-Food Sector.  He has set up and grown a number of As A Service businesses in the UK, Europe and established JV companies in the US and Australia.  He is a specialist in the formation of international Joint Ventures ranging from Industrial Electronics, to the Electronic Security Industry and the LED lighting Industry. 

James is Chairman and Non-Executive Director of a range of companies

Mimi Armstrong

Mimi Armstrong


Mimi is a senior executive with sophisticated intellectual, management and governance skills allied to 40+ years of commercial, international, non-profit, diplomatic and government experience.

During her career, Mimi has worked across sectors and with a range of organisations, including as Director of Business Development for Duke Corporate Education, CEO of the International Consortium of Real Estate Associations, Vice President of Global Business for the National Association of Realtors and Director of Armstrong Associates. 

She holds an MA in International Relations and International Economics from the Johns Hopkins School of Advanced International Studies and a BA from Brandeis University in political science.

Andrew Duffus​ Hatching Plans

Andrew Duffus


Andrew is a procurement professional with 30 years strategic procurement experience covering a wide range of products and services purchased from suppliers in UK, Europe and the Far East.

He holds the well respected MCIPS accreditation from the Chartered Institute of Purchasing and Supply.

Andrew has been involved in the setup and operation of several UK “As A Service” businesses and has been a significant contributor to the success of these businesses.
His skills include business process re-engineering, and the implementation of new business systems

Chris Labrey

Chris Labrey

Funding Partner

Chris brings over 20 years of financing and structuring experience to the Hatching Plans team.

He started his career as an officer in the Royal Navy and subsequently entered the world of technology with stints at both software and hardware vendors.

The majority of his career has been in technology financing including a 22 year spell with Econocom, one of Europe’s largest tech finance companies, where he was Managing Director for the UK & Ireland business.

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To find out how you can become part of this profitable industry, please get in touch  and we would be delighted to explain in more detail what Hatching Plans can do for you and your business.

07772 525286
Hatching Plans, Park Shot House, 5 Kew Road, Richmond-upon-Thames, Surrey, TW9 2PR

Get in touch with Hatching Plans